A South Florida web design company could increase their customer database by using search engine optimization or SEO.  Search engine optimization is the act of placing a keyword rich article on a website in order to attract the three major search engines – Google, Yahoo!, and MSN.  These major search engines send out “feelers” in order to find the keyword or keyword phrases on the websites and then rank the website according to a special formula.  Keywords or keyword phrases are the words potential customers use in the search boxes on the search engines in order to find what they need or want.  Having a high ranking on the search engines is beneficial to a business because the majority of people who use search engines choose from the first one to 10 listings brought back by the search engines on the search engine webpages to click on as their choice for a business to investigate.  A business needs to be in the top 10 or at least on the first page of a search engine in order to bring in more business and increase their revenue.

Besides search engine optimization, a web site could participate in a link exchange with other websites in order to increase their customer database.  A custom website designer could exchange links with just about any website they do business with because custom web designs reach across all types of websites.  Web designers could design websites for toy manufacturers, employment agencies, literary magazines, swimming schools or equestrian barns.  The list of websites a web designer company could design is endless.

Since search engine optimization is always working, in addition to being a free and automatic service to every website on the Internet, a website design company could also use a keyword rich article on a blog in order to reach more potential customers in addition to raising their search engine ranking.  A South Florida web site design company could blog about the many advantages of having a website designed by professionals and place this blog entry on several different themed blogs in order to increase their customer database to include customers they might not have otherwise reached.  The blog entry will also help increase their search engine ranking on the major search engines through search engine optimization and the special formula.

Through blog writing, link exchanges and search engine optimization, a web site design company could increase their customer database in addition to rising their ranking on the major search engines which would ultimately bring in more customers in addition to increasing their money making abilities.  A website design company could also use testimonials from existing or former customers to help bring in new customers.