A suntan lotion company could increase their revenue by offering more valuable information on their website than the competition.  This valuable information should be true and from a reputable source.  Additionally, the latest technology could be used on a suntan lotion company’s website in order to attract more customers that are concerned about their skin.

The latest technology available to a suntan lotion company would be virtual videos that show the sun’s damage to a person’s body and face over a period of time.  The virtual video would be accelerated in order to show how the skin ages and becomes leathery, wrinkled or becomes riddled with skin cancer.  Many people are concerned with their health but walk out into the sun day after day without the proper protection of sunscreen or lie on the beach with a minimal amount of suntan lotion.  People even allow their children to play outdoors without sunscreen for hours at a time without realizing the consequences that many may not be evident immediately but could damage their skin in the future.

In addition to the virtual video on a suntan lotion company’s website, they should also offer information regarding the latest research that says caffeine from coffee combined with suntan lotion may help contribute to stopping some skin cancers.  Of course this research should be backed up with evidence from medical journals or interviews with researchers, which could be written or videotaped to have more impact on the information.

In order to reach more customers to share the latest technology and advancements regarding skin cancer, a dark tanning lotions company could align themselves with other websites in which people would most likely use suntan lotion.  An Orlando rental cars company, because of its proximity to vacationers, would be ideal for a suntan lotion company to participate in an article exchange in order to reach more potential customers.  An article exchange consists of a suntan lotion company placing a keyword rich article on another company’s website in exchange for that company’s article for their website.

A keyword rich article means using keywords or keyword phrases, such a suntan lotion or cancer fighting suntan lotion, within the article in order to attract the three major search engines – MSN, Yahoo!, and Google – which send out their “feelers” in order to find these keywords or keyword phrases and then rank the website on which they appear according to a special formula.  This is known as search engine optimization or as SEO and is a free and automatic service to all websites.

By offering the latest technology to show people the consequences of too much sun exposure, a suntan lotion company can help more people save themselves from skin cancer.  By using search engine optimization, a suntan lotion company can reach more customers in order to show them the latest technology and advancements in skin care.