A company that offers Michigan gardens for weddings at an old Renaissance or turn-of-the-century style castle could use the latest in virtual video technology to give potential customers a virtual tour so they could “see” what it would be like to have their wedding at such a beautiful and unique location.

A destination wedding company that offers virtual video tours of a unique castle would gain more customers than their competition who does not use virtual video tours.  However, in order to get the customers to the websites to view a virtual video, a destination weddings company must use different Internet marketing methods to reach more targeted customers.  Internet marketing methods such as search engine optimization or SEO, article exchanges and placing keyword rich articles on Internet news sites and themed blogs will all help bring new potential customers to a castle tours website.

Search engine optimization or SEO is the act of placing keyword rich articles on a wedding company’s website in order to attract the three major search engines – Yahoo!, Google and MSN.  These major search engines send out “feelers” in order to find the keywords or keyword phrases and then rank the website according to a special formula.  Keywords or keyword phrases are the words that potential customers put in the search boxes on the search engines in order to find what they need or want.  Having a high ranking on the search engine websites is beneficial to a business because the majority of people who look to the search engines only look at the first three to five recommendations before making their choice.  Also, search engine optimization is a free and automatic service for all websites on the Internet which means the competition is also vying for a top spot on the search engines webpages.

Another marketing method to get more customers to visit a wedding company’s website in order to the use virtual videos would be an article exchange with the same keyword rich article that is already been written and used on the original website for search engine optimization.  Additionally, search engine optimization is always in play no matter where a keyword rich article has been placed on the Internet. Therefore, it is advantageous for a business to use several keyword rich articles throughout different Internet websites in order to continue to bolster their search engine ranking.  An article exchange between two websites could be relevant to weddings or could be a website that the newlyweds might use in your future.  For example, an article exchange between a unique wedding destination company and a local kitchen contractors business would gain more customers for both businesses through an article exchange than in a simple link exchange because articles are informative and can help give knowledge to the newlywed couple.

By using different marketing methods, a Michigan gardens Castle wedding’s company could bring more targeted customers to their website in order to view virtual videos and become actual customers rather than potential customers.