A company that sells catheter securement devices could increase their revenue by implementing several Internet marketing methods.  Even though they are a real-world brick-and-mortar style company, a catheter company should invest in a website in order to reach more customers because in today’s technologically advanced world, more and more people are turning to the Internet to search for what they want or need over all other media combined.

The phonebook is an obsolete piece of information because it only offers a telephone number someone needs to call for more information; newspapers and magazines only offer slightly more information than a phone book and television and radio advertising spots are usually reserved for big-budget productions for name brand merchandise people have already heard of in addition to being cost prohibitive for small businesses.

A company that treats people who have loss of bladder control could use search engine optimization or SEO, a tried and true marketing method that is free and automatic to all websites on the Internet no matter what type of business they are engaged in.  Search engine optimization is the act of placing keyword rich articles on a business’ website in order to attract the three major search engines – Yahoo!, MSN and Google.  These three major search engines send out their “feelers” so that they might locate the keywords and keyword phrases within the articles and among the websites and then rank the websites according to a special formula.  This special formula is only known to the three major search engines; however it is based on the number of keywords or keyword phrases on a business’ website.  Keyword phrases and keywords are the words potential customers place in the search boxes on the search engines in order to find what they need or want.

Once a keyword rich article has been written for a business’ website, it could be used in other places to continually re-rank a company’s website on the major search engines because having a high ranking on the major search engines is beneficial to accompany because the majority of people who use search engines choose from the first five or 10 websites brought back by the major search engines rather than look through the millions among all the pages of websites under that category. 

A keyword rich article could be placed on an Internet news website in order to reach more customers who might not have otherwise known about a particular business’ products and services.  Internet news websites are always looking for well-written and informative articles to help their readers understand different products and services in addition to helping them make informed and educated decisions regarding goods or something they need done.

Internet marketing methods help all companies, whether they are real-world brick-and-mortar companies or website Internet companies.