I’ve been poking my nose around webmaster forums all day, in hopes of learning something about SEO that I don’t already know. A lot of people seem to have differing opinions on what will really boost your search engine rankings, and I suppose that’s because Google doesn’t let us know everything they’re up to. As for me, I simply don’t have the energy or time to become a complete SEO expert – I’ve got other irons in the fire to deal with. If I had a bigger budget, I’d definitely turn to an SEO company, like this San Diego SEO expert. They’ve studied the trends, and they have the experience. This SEO expert offers a book on his site that covers the basics of writing for search engines – sounds like something I need to read. Included are tips on strategic linking and word usage. I really love that they give blogs the credit we’re due. In fact, their site states that blogs are a powerful marketing vehicle. They advise businesses to create blogs in order to communicate with customers. I agree – I think blogs give a face to a corporation or business. For bigger budget sites, hiring SEO may seem like a waste of money, but if it can boost your sales, it’s money well spent.