DUI attorneys Clearwater could increase their customer database and increase their revenue by using several simple Internet marketing techniques even though they are clearly a real world brick and mortar style business.  All companies, no matter what their business is, should invest an Internet presence in the form of a website to draw more customers through the website and into the real world location.

The first thing a DUI attorney needs to do is find a web host in order to set up a website that fits their needs and can accommodate videos and perhaps a calendar where visitors can set up their own appointment to speak with the DUI attorney.  An interactive website works best for many professionals because a lot of the consumers who visit a website such as a St. Petersburg DUI lawyers website are tech savvy and would appreciate being able to schedule their own appointment without having to call the office.

Once a DUI attorney has a website up and running, they should market their website with site promotions which cost very little but the benefits are very large.  Site promotions include placing the website address on all paper products including envelopes, letterhead paper, return address labels and business cards.  Additionally, the website should be placed at the bottom of all e-mails as a hyperlink so that anyone reading an e-mail could simply click on the website to see what the website has to offer without having to type the website address in the address bar.

One simple Internet marketing technique includes writing keyword rich articles for a DUI lawyer’s website in hopes of attracting the three major search engines – MSN, Yahoo!, and Google.  These three major search engines send out their “feelers” in order to locate the keywords and keyword phrases within the articles and among the websites and then rank the websites according to a special formula.  This process is known as search engine optimization or SEO.  Search engine optimization is a free and automatic service to all websites on the Internet no matter what business the company may be engaged in.

A keyword rich article, once it’s been written and placed on a DUI lawyers website, could also be placed on an Internet news website in order to reach more customers who might one day need the services of a DUI attorney.  Internet news websites are constantly looking for well-written and informative articles to fill slow news days and to help their readers become well educated about a variety of subjects.  Usually, Internet news websites do not charge a company or business such as a DUI attorney to post their news article on their Internet news website.  In addition, the keyword rich article is eligible for search engine optimization which would re-rank the website to a higher number on the search engine’s webpages.